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Data observability across the media supply chain — planning, ad platforms, medallion layers, BI and AI.
| Module | Signal | Score | Status | |
|---|---|---|---|---|
| Taxonomy compliance | 107 violations caught in last 24h | 95% | Healthy | |
| UTM compliance | 96.4% of placements carry valid UTM | 95% | Healthy | |
| Clicks and impressions | Cross-channel drift in 2 markets | 88% | Healthy | |
| Spend and finance | USD/GBP reconciliation lag driving risk | 84% | Warning | |
| Freshness and uptime | Only 3 stale partitions in 24h | 96% | Healthy | |
| Schema and lineage | Every defect linked to upstream source | 97% | Healthy |
| ID | Incident | Gate | Markets | Assigned | Status | |
|---|---|---|---|---|---|---|
| INC-2026-1800 | Taxonomy violation: VWB / France / META | G4 | Spain, UK | P. Verma | Open | |
| INC-2026-1801 | Freshness SLA breach: VWB / Brazil / SA360 | G5 | Germany, China | R. Chen | Open | |
| INC-2026-1802 | Spend variance: MAN / Italy / CM360 | G3 | Spain | R. Chen | Open | |
| INC-2026-1803 | UTM incomplete: Both (LCV & VWB) / US / GA4 | G4 | UK, Brazil | M. Santos | Investigating | |
| INC-2026-1804 | Naming mismatch: Cupra / Italy / META | G4 | Germany, Spain | J. Williams | Resolved |